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Branding
Arion


Arion is a global B2B brand in advanced wound care and aesthetic medicine technology,
grounded in plasma science as a tool for skin regeneration and transformation.
This product, delivered through a handheld device, offers absolute control of energy
in service of results.

Arion’s challenge is to convey technology and sophistication while keeping a strong
human dimension. In a highly competitive healthcare market, the brand must stand
out from the rest, communicating clinical precision and trust without losing ambition
and the must-have desirability that a leading brand should embody.







The Plasma cloud


This is an ionized plasma induction technology , the fourth state
of matter, integrating elements such as ions, kinetic energy,
ultrasounds, nitric oxide and therapeutic light.

Acting synergistically at the skin’s surface, these components
trigger controlled biological responses, stimulating collagen
and elastin production and delivering effective, measurable
rejuvenation.

This technological “cloud”, precise, energetic and intelligent,
that we translate across the entire brand. A visual language
inspired by invisible scientific processes made tangible.

Always anchored in the human dimension, the identity
adopts warm tonalities and refined imagery, placing skin care,
precision and trust at the center of every visual expression.






 
◦ Design _ Nuno Torres
◦ Creative Direction _ Ricardo Diogo
@ McCann




Wednesday Nov 30 2022