Packaging
Nativos by Fula
Fula is a Portuguese brand with decades of history, present in the kitchens of generations.
Fula is a Portuguese brand with decades of history, present in the kitchens of generations.
It was born from trust in oil as an essential base of our gastronomy.
Today, Fula stands for quality, closeness, and reinvented tradition.
As a brand, it inspires both everyday cooks and those creating new recipes.
Investing in new oil-based products means responding to an evolving kitchen.
Oils combined with natural ingredients enhance flavor, aroma, and texture.
They are creative tools that free the recipe from routine.
They encourage experimentation and new culinary expressions.
The toss of a pan
In the instinctive pinch of seasoning, in the fearless toss of a pan,
in the moments where intuition takes over and creativity
flows without restraint. Those gestures, spontaneous, confident, human,
are what give a dish its true signature.
That feeling of freedom, of cooking without rules but with intention,
is what we chose to bottle The packaging was designed to capture
that exact moment: where craft meets instinct,
and simplicity becomes expressive.




◦ Design _ Nuno Torres
◦ Motion _ Nuno Torres
◦ Creative Direction _ Ricardo Diogo
@ McCann
◦ Motion _ Nuno Torres
◦ Creative Direction _ Ricardo Diogo
@ McCann