Perfumes X Companhia is a Portuguese retail chain specialized in perfumes,
cosmetics, and beauty care products. It offers a wide range of international brands
and exclusive products, accessible to different audiences.

The company stands out for its presence in shopping centers and strategic locations
across the country. It plays an important role in democratizing access to perfumes
and beauty products in Portugal. It contributes to the growth and dynamism of the
specialized retail sector in the Portuguese market. 

The brand had an outdated positioning that no longer met the demands of the current market.
In this context, we were challenged to develop a deep strategic approach that would
lead to a new positioning, capable of elevating and renewing the brand perception,
which had weakened over recent years. This entire process was intended to materialize
in a rebranding, aligned with a contemporary, relevant, and distinctive vision.

The X Concept

Renowned for its exclusive partnerships with luxury brands,
Perfumes X Companhia creates unique collaborations that are
highly valued by its audience. The brand also stands out for its vast
and carefully curated portfolio of global luxury brands, present
across all its stores. This diversity allows it to respond with precision
and relevance to every desire of its target. Perfumes X Companhia makes
a Matx with you, every day, at any time. Because beauty is not merely
a physical state, but a deeply emotional experience. Beauty needs evolve
throughout the day, across seasons and throughout life,
and Perfumes X Companhia is always there to accompany
that change, ensuring the right Matx at every moment.