Pure plasma energy

Arion is a global B2B brand in advanced wound care and aesthetic medicine technology, grounded in plasma science as a tool for skin regeneration and transformation. This product, delivered through a handheld device, offers absolute control of energy in service of results. Arion’s challenge is to convey technology and sophistication while keeping a strong human dimension. In a highly competitive healthcare market, the brand must stand out from the rest, communicating clinical precision and trust without losing ambition and the must-have desirability that a leading brand should embody.


Role: 
Brand Design
Art Direction
Motion Design



The fourth state of Matter.

Plasma cloud technology represents a paradigm shift in cellular longevity: an ionized field of kinetic energy, nitric oxide, and therapeutic light working at the threshold of biological regeneration. To brand this invisible scientific phenomenon, we built a visual system where high-level physics meets human intimacy. The identity manifests the cloud through kinetic light gradients, atmospheric typography, and organic textures—translating microscopic precision into a tangible feeling of trust. Science rendered atmospheric.




Team
Nuno Torres
Daniel Machado
Creative Direction
Ricardo Diogo
McCann Design 2025