I’m a Brand Designer, currently
working as a Design Supervisor
at McCann.
(01) Miraflores Premium
(02) Vigor
(03) Navegante
(04) PxC
(05) Coteis
(06) Nativos
(07) Villa Unika
(08) Arion
(09) After Dark
(10) Process
(11) Play
About
Play
I’m a Brand Designer, currently
working as a Design Supervisor
at McCann.
(01) Miraflores Premium
(02) Vigor
(03) Navegante
(04) PxC
(05) Coteis
(06) Nativos
(07) Villa Unika
(08) Arion
(09) After Dark
(10) Process
(11) Play
About
Play
Vigor, a Portuguese icon.
Vigor is built on the pure ritual of fresh milk. Redesigning this Portuguese icon meant balancing decades of brand equity with the mindset of a new generation. Turning heritage into cultural urgency. In a culture saturated with processed alternatives, real freshness has become a natural choice. We reframed Vigor’s legacy through a bold, optimistic lens, positioning an authentic morning ritual as an active, future-facing lifestyle choice for a generation that demands truth in what they consume.
Role:
Brand Design
Art Direction
Brand Design
Art Direction
The glass bottle icon
Vigor’s glass bottle isn’t just packaging, it’s a piece of Portuguese cultural memory. Instead of treating this iconic silhouette as a static logo, I turned it into the core grpahic engine of the entire visual system. From packaging, to motion graphics and brand touchpoints, the bottle’s geometry dictates the rhythm of the design. Heritage preserved by design: anchoring a modern brand language in its most untouchable asset.
Nuno Torres
Davide Sequeira
Luís Catarino
Ricardo Diogo
McCann Design 2024