One brand. One card. Infinite route.

How do you create one recognisable brand for an entire public transport ecosystem, serving millions of people across completely different contexts? Navegante brings together public transport across the Lisbon Metropolitan Area, from everyday commutes to occasional journeys, connecting different operators, services and passengers through one brand.
The challenge was to build a unified identity around the Navegante card and create a flexible design system that could work consistently across the entire ecosystem, from transport cards and maps to vehicles, digital and everyday communications.